![]() The bigger the difference between you and your competitors is, the harder it will be for you to draw level with them. The tool will show the domain strength scores for you to compare.ĭomain Strength analysis with Rank Tracker How to use this knowledge Open the Domain Strength section and specify the competitors you want to analyze.Ĭhoosing competitors for Domain Strength analysis Let’s not switch to other tools and continue using Rank Tracker. However, their essence is pretty the same – these metrics show how likely a site is to rank high in search results. The metric name also varies: for Ahrefs it’s Domain Rating, for Moz Domain Authority, for SEO PowerSuite Domain Strength. The issue is that each of them calculates domain strength differently. It is not something you can calculate manually, so you will need special SEO tools. There can be many ways to see how good your SERP competitors are, but for starters, let’s check out competitors’ domain strengths. It will help you estimate how much resources it will take to compete with them. Now you have your list of true SEO competitors and are ready to learn how well they perform in search results. For that, you need to proceed to the following steps. Instead, I suggest focusing on competitors that you can catch up with within the relatively short run. Outranking those giants will cost you too much time, effort, and money. ![]() If it’s Wikipedia, Amazon, Etsy, or other big sites that outrank you, then it may not be the best idea to try beating them, especially if your website is relatively small. However, not each of them is worth competing with. In theory, you can outrank any of your SERP competitors. This tab will show you the top 10 SERP pages for a given keyword, as well as how these pages’ positions change as time goes by. One more way to check your SERP competitors is to go to Target Keywords > Rank Tracking, click a keyword, and switch to the SERP Details tab.Ĭhecking out SERP Details with Rank Tracker These are your search competitors.įinding SEO competitors with Rank Tracker The tool will show you the websites that have the highest number of keywords intersecting with yours. Launch Rank Tracker, go to Competitor Research > Domain Competitors, and type in your domain URL. It’s a keyword tracking tool that can help you do comprehensive SEO competitor research. ![]() Those who are above you in search results are your rivals.Ī much quicker option is to use a tool like Rank Tracker. You can find all your SERP competitors manually by entering your seed keywords one by one into a search bar and looking through SERPs. Your SERP competitors may include some of those niche ones plus blogs of dentists, dentistry news magazines and publications, dentistry tools shops, etc. ![]() Your niche competitors will be other dental clinics (direct) and probably drug stores that sell pills for tooth pain and other dental care products (indirect). However, there will be others – those who target the same keywords but don’t offer the same/similar product or service. Sure, your direct competitors will be among your search competitors. It’s not always that they are the same guys. The first ones are your competitors in the real world, while the second ones are your competitors in Google, Bing, Yahoo, etc. Steps to do SEO competitive research Find your SERP competitorsĪ rule to remember: your niche competitors are not the same as your SERP competitors. The tools that will be used in this guide: You’ll learn how to find your SERP competitors, analyze them, and use the knowledge gained to develop an effective SEO strategy. This article will teach you SEO competitive intelligence (CI). Don’t hate them, use your competitors – they will help you rank higher. Your competitors, despite being annoying, of course, are a great source of information.
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